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 Все новости от 21 сентября 2004 г.
Banner Support System for foreign travel agencies.
The Banner Support System assumes an individual approach to each client. It allows developing the most effective advertising company depending on purposes, problems and budgetary preferences of the client.
We would like to remind, that the General Internet advertising scheme based on three user's actions:
- The user sights the advertising message (a banner, text block, text references and so forth).
- If the given message is interesting to the user, he clicks it.
- The user passes to an advertiser site where he can receive more detailed information on the object, he is interested in.
Under the realization of advertising campaigns in the Internet, the following Price models of promotional materials allocations in the Internet are possible:
Allocation of promotional materials with a time rate (day, week, month).
One of price models of an advertising allocation provides for the advertising allocation irrespective of number of clicks and displays of promotional materials. This type of price model is similar to a panel board advertising allocation at the city streets, where payment also goes with a time rate. Cost may vary from 600 $ per month for the allocation on the main page of a site www.turizm.ru up to 130 000 $ per week, www.yandex.ru.
Payment of the fixed number of displays (it allows to count displays in thousands, cost for one thousand displays designated as CPM)
Cost for one thousand displays of promotional materials is the most widespread price model in the Network. Payment follows for a number of displays. The Program conducts calculation of displays. The statistics dealing the number clicks and displays is accessible to the advertiser in a mode of real time. Cost for 1000 displays may vary from 2 $ up to 60 $.
Contextual displays
The model applied to allocation of advertising at search machines (Yandex, Rambler). Display of advertising carried out only on the user demand of the certain word or a word collocation, chosen by the advertiser beforehand. Cost for 1000 displays may vary from 17, 7 $ up to 118 $.
Payment for a banner-click (cost of one click is designated as CPC)
Payment for a banner-click - price model: the advertiser pays only for a fact of clicking his promotional material despite of the number of displays. I.e. in this case payment carried out only for visitors interested in the object of advertising. Cost for a click may vary from 0,5 $ up to 1,77 $.
As examples of advertising campaigns, we may mark:
The advertising campaign "Econom" (the budget from 100 $ up to 1000 $ per one month) - carries allocation of tourist subjects in banner-networks:
Tourism Banner System (< http://go.bb.ru/vbn_reports/154 / >)
Tourism Banner System 100x100 (< http://go.bb.ru/vbn_reports/649 / >)
Travel Link Exchange (< http://go.bb.ru/vbn_reports/456 / >)
Outdoor Travel banner network (< http://go.bb.ru/vbn_reports/712 / >)
Travel Paradise (http://go.bb.ru/vbn_reports/759/)
Each of the specified networks includes a number of tourist subject resources. Offered payment for a banner-click will enable to capture a wide audience of tourist resources with the help of extreme target promotional material, thus not taking care for the yield coefficient number (so-called CTR), which is determined by percentage ratio of click-numbers to display-numbers.
The advertising campaign "Business" (the budget from 1000 $ up to 5000 $ per month) along with a scheme of allocation of tourist subjects described above for the "Econom"-company provides allocation of contextual displays in search systems www. Yandex.ru and www. Rambler.ru and popular tourist resources (www. TURIZM.RU, www. Travel.ru, www.tours.ru, www. Turist.ru, www. Gazeta.ru, section "Travel").
In case of the allocation in search systems display of the promotional material is adhered to results of user's target search. The search is carried out by formulating the search inquiry - input of a key word or a word collocation which, in user's opinion, most precisely reflect essence of object of search.
Allocation on popular tourist resources is desirable both on the main pages and on the most often visited sections.
The advertising campaign "Elite" (the budget from 5000 $ per month) in addition to the allocation scheme described for the "Бизнес"advertising campaign, includes tourist subject allocations on user's and information resources. This group of allocations includes popular resources, such as the magazine "Expert" www. Expert.ru, Information agency "Finmarket" www.Finmarket.ru, News agency "AKM" www. AKM.ru, the Internet - edition www. Gazeta.ru. www. Lenta.ru, and business and information banner networks, including 468. SMI.ru, media resourse "Business and Finance" and many others.
Advertising campaigns "Econom" and " Business" will allow capturing the most target part of the Internet audience. The advertising campaign "Elite" will allow capturing both the most target visitors, and those visitors who now are out of the active search, but may become interested in them, having found out the promotional material on tours or hotels. Moreover, the use of advanced promotional materials, namely Rich-banners, during the advertising campaign will exactly result in drawing the attention of the Rich-banner loaded page visitor to the advertising message.
Rich-banner appears as the roller that shows atop the site content list. It may be show with focusing of the promotional material only once a day per one perfect user (examples under the reference http://manifest.ru/richmedia.phtml).
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