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 Все новости от 21 сентября 2004 г.
The information resource WWW.TUDA.RU (About the project)
Dear Ladies and Gentlemen!
We are glad to bring to your attention the new project of Ehouse Holding devoted to the industry of tourism - the information resource WWW.TUDA.RU.
The new resource appears at one time as the virtual tourist catalogue and exhibition-trading site of the world tourist business. Thereby it may be considered as the international virtual stock exchange of tourist services.
As any shop the resource is designed for buyers and sellers. Potential buyers are represented, certainly, by the overwhelming part of the Russian Internet - audience - all those who are interested in travels, including agencies intermediaries. As for sellers, and this is our perfect information novelty, they are represented by the real manufacturers of tourist services from countries and regions, being of interest for the buyers.
The major purpose of the project is an expansion and optimization of the Russian information space in the interest of tourist production consumers. That in turn should certainly direct the growth of a market competition in positive for consumers channel, viz promote real improvement of quality of tourist services and decrease their cost.
In the performance of this complicated problem the information stream is formed for the Russian tourists on the basis of initial offers of foreign partners without preliminary price processing by the Russian tour operators. Simultaneously, the information represented for the Russian user, is sustained in advanced traditions of modern information-tourist design and allows to reduce search time for the individual route development and receive the necessary information on the countries, regions, kinds of rest, tour manufactures, including hotels, the diving-centres, yacht- and golf -clubs etc., and also pricing information.
Depending on the tourist desire our company may undertake care of specification and formation of the tour chosen with the help of our resource for simply ridiculous compensation.
All this evidently shows qualitatively new approach in the market of tourist services and really makes an individual approach to clients theirs own handwork.
For representation of manufacturers of tourist production in the Russian market in new variant of a portal it is stipulated:
1. The catalogue of foreign firms - manufacturers of tourist production in accordance with countries and regions with formalization of carried out problems and offered services. On a site this position is marked by a button "ТУРПРОИЗВОДИТЕЛИ".
In the catalogue the name of the organization, the address, phones and a WEB-site will be worn out.
From our catalogue page the user may go to a client's WEB-site or, if it is stipulated by the contract, on pages of the manufacture's user program.
2. The tour manufacture's user program represents a minisite in Russian in volume up to 10 pages. The minisite is developed on the basis of customer's materials, with preservation of client's original, national features of design and order of representation of the information. Practically it is promo site submitted in the permanent catalogue provided within its limits with the standard system of advertising support and giving opportunities of additional, personal participation of tour manufacture in advertising streams directed to the Russian audience. Thus You can make reference to the user's program from the catalogue TUDA.RU and from the banners submitted both on TUDA.RU and the Banner bank system. It is necessary to mean, that in addition to this any object advanced by the tour manufacture in the tourist market, including hotels, yacht - clubs, diving-centres and others may have their own minisites up to 10 pages, connected with the user's program of the head tour manufacture .
3. The Banner Support System (advertising support) portal TUDA.RU is provided in two routines.
In the first - on a permanent basis, at the expense of regular presence in the information and banner structures of the TUDA.RU portal and accordingly in the system of EHAUSE Holding with its monthly audience of more then half a million clients.
In the second- portal TUDA.RU is integrated with EHAUSE Holding technologies of management of advertising streams. Technological products of EHOUSE Holding provide progress of advertising programs of clients on leading Russian tourist WEB-resources. For the achievement of an optimal level of an "advertising efficiency/coast" parameter various types of advertising programs are developed (see Banner Support System for foreign travel agencies.).
Banner modules used in our model may vary in size (see site).
Tour manufacture has an opportunity to send his own banners or to reserve them in our Holding.
4. Representation tour manufacture's price offers in the automated tour search system, with reference to a client's WEB-resource or the user's program.
5. The additional space on the main pages of a resource - a heading "Burning Tours" for representation of clients offers. The given heading is executed in view of the Russian user stereotype of the information analysis.
6. References to the client's resources from the text.
Simultaneously with advanced advertising, we plan the strict certification of foreign participants and the information represented with enlisting the foreign representations, accredited in Russia, and international tourist organizations.
The approach offered above is essentially new for the Russian market and allows Russian citizens take advantage of tourist services of foreign partners, including, the companies insufficiently widely submitted in Russia.
Along with it, generalization of this information considerably simplifies the search of potential partners for Russian travel agencies. Thus, on a plan of authors, the use of the present resource will allow the Russian tourists receive advanced achievements of the tourist industry under the reasonable prices. Thereby the resource may be brought to the attention of "the middle class".
Our ambitions are based on a long-term successful operational experience in the Russian market of information technologies and the presence of the largest in Russia Internet- audience in information portals of the EHAUSE Holding.
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